Bizi Takip Edin :
In the crowded surf market, selling “just another towel poncho” isn’t enough. Your customers—whether they are pro surfers in California or vacationers in Ibiza—are looking for gear that represents a lifestyle.
A standard, blank poncho is a commodity. A customized poncho is a brand asset.
As a manufacturer, we see many brands make the mistake of thinking customization stops at “picking a color.” At Mekteks, we offer a full menu of design options to help you create a changing robe that is uniquely yours. Here is a guide to customizing your next collection.
The first step in customization is the base material. This defines the “personality” of the product.
Peshtemal (Flat Weave): Ideal for summer collections, travel brands, and warmer climates. It’s lightweight, sand-repellent, and dries fast.
Terry / Velour (Looped): Ideal for winter surf, cold water locations, and premium “cozy” lines. It feels like a warm hug after a cold session.
Muslin (Crinkle Cotton): The rising trend for 2025. Perfect for boutique, fashion-forward beach brands.
Where you put your logo changes the impact.
Left Chest Embroidery: The classic, subtle, professional look. Best for hotels and high-end boutiques.
Large Center Pocket: A great place for a woven patch or print.
The “Billboarding” Effect: Large embroidery or printing on the back. When your customer is walking down the beach to check the waves, everyone sees your brand name.
Surfers love functionality. The standard poncho has no pockets, but you can upgrade:
Kangaroo Pocket: A large front pouch to keep hands warm or store wax.
Hidden Zipper Pocket: A small, secure internal pocket for car keys or a phone. This is a huge selling point for customers who hate leaving valuables on the sand.
Side Slits: Openings on the side to allow easier movement or access to trouser pockets underneath.
The hood is the most visible part of the poncho when worn.
Custom Drawstrings: Instead of a standard white rope, choose a thick, colored cord that matches your brand palette.
Lined Hood: For premium winter models, we can line the inside of the hood with a contrasting color or softer fabric for extra warmth.
How the bottom of the poncho is finished dictates the style.
Hand-Tied Tassels (Fringes): Gives the product a “Boho,” artisanal, and traditional Turkish look. Very popular for female demographics and lifestyle boutiques.
Clean Hem: A standard stitched edge. Offers a sportier, unisex, and modern look. Preferred by core surf brands.
Never let your customer see a generic manufacturer tag.
Woven Neck Label: Your logo, size, and care instructions.
Hang Tags: We can attach your branded cardboard hang tags so the product arrives ready for the retail rack.
Customization doesn’t always mean “expensive.” It means intention. A well-thought-out pocket or a unique color combination can double the perceived value of your product.
You have the vision; we have the looms. At Mekteks, we specialize in private label manufacturing for surf and lifestyle brands worldwide.
Whether you need 100 pieces for a local shop or 5,000 for a global launch, we guide you through every step of the customization process.
Let’s start sketching your collection.
Web: www.mekteks.com – Email: info@mekteks.com – WhatsApp: 0 553 612 69 00
How the bottom of the poncho is finished dictates the style.
Hand-Tied Tassels (Fringes): Gives the product a “Boho,” artisanal, and traditional Turkish look. Very popular for female demographics and lifestyle boutiques.
Clean Hem: A standard stitched edge. Offers a sportier, unisex, and modern look. Preferred by core surf brands.

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